Fast fashion is the business model of rapidly and cheaply producing trendy, low-quality clothing in large volumes to quickly meet consumer demand for the latest styles. This process involves compressed design, production, and marketing cycles, resulting in frequent and low-cost clothing.
Environmental Impacts Of Fast Fashion
Pollution: The production of synthetic fabric uses a large amount of energy and resources, and synthetic fabrics shed microplastics into oceans.
Water Usage: The textile industry uses massive amounts of water, and dyeing processes can pollute waterways with toxic dyes.
Waste: Fast fashion contributes significantly to textile waste in landfills, with much of it being low-quality items that don't last.
O Niki Is A Slow Fashion Sustainable Brand
O Niki is a sustainable clothing manufacturer and we encourage you to choose sustainably made garments for a more responsible and eco-friendly future. By integrating sustainability at the core of our brand and manufacturing partnerships, we are not just staying relevant—we are also future-proofing our business.
What Can You Do To Support Slow Fashion?
While organisations, few governments and businesses work on solutions to shift the fashion industry toward a more sustainable pathway, consumers can also play a role with their daily actions. Practices include responsible purchasing, quality over quantity, reuse and restyle and shopping from slow fashion ethical brands.
It’s time to recognise the impact of your buying decisions. Not as an inconsequential part of your modern lifestyles that changes with every season, but as an environmental and human responsibility that could greatly affect the future of our planet. At the end of the day, we can choose if we want to be part of the problem, or part of the solution and to quote Anne Lappe “Every time you spend money you cast a vote for the kind of world you want”.